Nike introduces a new unique Safari colorway to decorate its signature Air Max 95 sneaker model for the season. It is highlighted by the touches of Viotech purple that add a pop of color to the chunky silhouette. It features the iconic safari pattern that has been seen numerous times before, and this time around, it is seen marking the side of the Air Max 95.
It is made to perfectly fuse in with the gradient layered earthy tones. The upper itself is made from a blend of mesh, suede, and some corduroy for a layered feel. The bright purple can be seen on the medial side of the shoe, traveling to the heel as well. It sits on top of the militaristic green foundation marked with Air units.
Vibrant Contrast Chunky Sneakers
Nike Gives the Air Max 95 a New Safari Colorway Design
Trend Themes
1. Safari Colorway Sneakers - The introduction of unique Safari colorways in popular sneaker models that enhances the brand's visual appeal and boosts sales.
2. Chunky Sneaker Silhouette - The resurgence of chunky sneaker designs that cater to customer's fashion preferences and offer brand differentiation in a crowded market.
3. Layered Textures in Sneaker Design - The incorporation of various textures such as mesh, suede, and corduroy in sneakers that adds dimension to the overall style and creates a unique selling point for the brand.
Industry Implications
1. Sportswear - Sportswear brands can incorporate the chunky silhouette trend into their product lines and develop unique colorways that cater to customer preferences.
2. Fashion - Fashion brands can partner with sportswear brands to incorporate chunky sneaker designs into their collections, providing a unique fashion statement and increasing brand awareness across different industries.
3. Retail - Retailers can leverage the layered textural sneaker trend by stocking brands that offer unique sneaker designs in their product portfolio, providing opportunities for brand differentiation and customer satisfaction.