Reincarnated Rock Stars

Imagine the luxury of knowing what the late John Lennon or Jimi Hendrix would’ve looked like, had they still been alive today. Sachs Media teamed up with Phojoe, a photo manipulation company, to visually imagine what late musicians would look like at their particular age. Would Bob Marley still have his dreads? Would John Lennon still have hair? Would Jimi Hendrix still be performing today? These questions are answered with the help of the partnership between Sachs and Phojoe, and musicologists Elijah Wald and Professor Dr. Reebee Garofalo provide written commentary and historical context behind each prolific artist and their new-age portrait. Whether it’s someone who’s passed or still living, we always have the curiosity of what would be, and this creation does exactly so.