Just like pots of yogurt that are paired with texture-rich ingredients that can be mixed in to create an even more flavorful snack, Sabra is introducing the limited release Sabra Selections. This new snack promises to put "plant-based, culinary customization at your fingertips" by matching a 30-ounce tub of Sabra's Classic Hummus with a separate tray that contains some of the most popular toppings from the brand—Caramelized Onion, Roasted Red Pepper, and Olive Tapenade, each of which is separated into its own compartment.
Since it can be difficult to choose between different types of hummus at the grocery store, this bundled set has the potential to reduce decision fatigue and give hummus fans plenty of choices to play with.
Topping-Paired Hummus Snacks
Sabra Selections Shares a Separate Tray with Three Popular Toppings
Trend Themes
1. Customizable Snacks - The trend of customizable snacks in separate compartments allows consumers to mix and match flavors and toppings to create their own unique snacking experience.
2. Reducing Decision Fatigue - Providing bundled sets or options that offer a variety of choices can help consumers overcome decision fatigue and make their purchasing process easier.
3. Plant-based Convenience - Combining plant-based options like hummus with convenient packaging and popular toppings caters to the growing demand for convenient and healthier snack options.
Industry Implications
1. Snack Food Industry - The snack food industry can explore the opportunity of creating bundled sets of snacks with customizable options to cater to the consumer trend for personalized snacking experiences.
2. Food Packaging Industry - The food packaging industry can innovate by creating separate compartments or trays that allow for easy customization of snacks, providing a convenient and mess-free snacking experience.
3. Plant-based Food Industry - The plant-based food industry can take advantage of the demand for healthier and convenient snack options by offering bundled sets that combine plant-based products with popular toppings for added flavor and variety.