These ads point out the differences between Ryanair flights and other airlines with a series of shockingly cheeky print ads.
Ryanair certainly does draw a line in the sand with these ads. They start by composing phrases most recent air travellers have said to themselves. The phrases are meant to sound like under the breath criticisms of most airlines and their cost gouging practices. The campaign includes phrases like "6 € for a sandwich? I wanted a snack, not a gold brick!"
The kicker in these Ryanair ads is the consistent follow up phrase in the bubble below that reads "With prices this cheap, shut the f*ck up."
To say this ad campaign from Ryanair flights is bold would be an understatement. However, for the right audience the campaign does a good job of coming across on the side of the traveller.
Not on front page