The first plant-based protein bar from RXBAR replaces the brand's signature egg whites with 10 grams of plant-based protein. RXBAR Plant shares a new recipe, texture and fun flavors like Chocolate Chip and Peanut Butter. Staying true to the brand's simple approach to snack bars, the new RXBAR Plant bars have just five simple ingredients: dates, nuts, oats, and a blend of pea and almond protein.
With zero grams of added sugar, the soft and chewy plant-based snack bars appeal to a growing group of plant-based consumers who are in search of convenient plant-based protein.
To kick off the introduction of the new bars, the brand is sharing free RXercise programming on social media with the aid of expert ambassadors.
Five-Ingredient Plant Protein Bars
RXBAR's First Plant-Based Protein Bar Has Minimal Ingredients
Trend Themes
1. Plant-based Protein - There is a growing demand for plant-based protein products among consumers, which presents opportunities for companies to innovate and capitalize on the trend.
2. Minimal Ingredients - Consumers are becoming increasingly concerned with the number of ingredients in their food products, which presents opportunities for companies to develop products with minimal, simple ingredients.
3. Health-conscious Snacking - As consumers become more health-conscious, there is a trend towards snacking on protein bars that are low in added sugar and made with wholesome ingredients, presenting opportunities for companies to create products that cater to this demand.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend towards plant-based protein bars with minimal ingredients to create new product lines or revamp existing offerings.
2. Fitness and Wellness - As more consumers are seeking out convenient plant-based protein options, the fitness and wellness industry can capitalize on this trend by offering these products in gyms, health food stores, and other related businesses.
3. Social Media - With the use of expert ambassadors and free programming on social media, there is an opportunity for companies to leverage the growing interest in health and wellness to market their products and services.