rustic-Air is often recognized for its captivating sneaker designs that are carefully made by hand and now the brand branches into the territory of clothing design. It prepares to launch its inaugural apparel capsule that boasts the same design language. It draws inspiration from one of the founders, Baba Diop, and his Senegalese heritage.
It explores inspiration from the other founder Luis Ruano as well and celebrates his Guatemalan upbringing. Every item is made entirely by hand in Oakland, California. There are fine details that are true to the bricolage ethos including the hand dye processes, hand-painted details, and hand-stitched accents. Due to the hand-made nature of the clothing and footwear, some items can take days to create.
Custom Hand-Crafted Apparel
rustic-Air Introduces a Capsule of Personal Clothing and Footwear
Trend Themes
1. Hand-crafted Apparel - The trend of hand-crafted apparel is disrupting the fashion industry by appealing to consumers who value craftsmanship and uniqueness.
2. Ethnic-inspired Designs - The trend of ethnic-inspired designs is creating opportunities for innovative and culturally-relevant fashion collections that celebrate diverse heritages.
3. Bricolage Ethos - The trend of the bricolage ethos is disrupting the fashion industry by encouraging the use of recycled and repurposed materials, promoting sustainability.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can capitalize on the trend of hand-crafted, culturally inspired designs to offer unique, personalized products to consumers.
2. Sustainable Fashion - The sustainable fashion industry can benefit from the trend of the bricolage ethos by promoting eco-friendly practices and reducing waste through the use of recycled materials.
3. Artisanal Crafts - The artisanal craft industry can benefit from the trend of hand-crafted apparel by expanding their offerings to include clothing and footwear, tapping into a new and growing market.