RunHaven and Brooks Running are both hosting runs for those festival attendees dedicated to maintaining their workout routine at SXSW 2015.
Several morning meetups are available for those looking to get in some mileage while in Austin for the technology and culture festival. This year RunHaven will be leading runs from the Mashable House, which plays host to countless interactive activities and in-house experiences.
Sports may not be top of mind when it comes to marketing at tech festivals, but there is a lot to be said for the inclusion of branded athletic retreats around SXSW. While data-driven athletic tools are a relevant topic at SXSW 2015, the festival also presents an opportunity for brands to tap into pre-existing athletics-focused communities.
Athletic Festival Meetups
RunHaven and Brooks are Organizing a 5K and 10K for Runners at SXSW
Trend Themes
1. Branded Athletic Retreats - Opportunity for brands to create and promote branded athletic retreats at tech festivals.
2. Data-driven Athletic Tools - Exploration of data-driven athletic tools and technologies at tech festivals.
3. Athletics-focused Communities - Brands tapping into pre-existing athletics-focused communities at tech festivals.
Industry Implications
1. Sports Marketing - Sports marketing agencies can help brands create and promote branded athletic retreats at tech festivals.
2. Fitness Technology - Fitness technology companies can showcase their data-driven athletic tools at tech festivals.
3. Athletic Apparel - Athletic apparel brands can target athletic communities at tech festivals and promote their products.