Beveland Distillers launched a special promotional rum set of Ron Relicario Superior that is packaged with a pair of drinking glasses to encourage sharing.
The Ron Relicario Superior rum itself takes the form of a blend of five- and 10-year-old Dominican rums, which is packaged in a box that highlights some notable points in the brand's history. The cask-like exterior of the promotional package calls attention to the traditional production methods used by Beveland Distillers. Ultimately, the promotional rum sets aim to inspire consumers to participate in sharing "leisure and relaxation with whomever they want."
With the rise of rum cocktails, consumers are becoming all the more appreciative of the spirit's unique flavors, its aging process and the expertise that is required for the making of a high-quality product.
Shareable Rum Sets
Ron Relicario Superior Rum is Packaged in a Box with Glasses for Sharing
Trend Themes
1. Promotional Rum Sets - Creating promotional rum sets with additional items like glasses encourages sharing and enhances the consumer experience.
2. Focus on Traditional Production Methods - Highlighting traditional production methods through packaging attracts consumers interested in authentic and artisanal products.
3. Rise of Rum Cocktails - The increasing popularity of rum cocktails provides opportunities for innovation in flavors and aging techniques.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry can explore the creation of more promotional sets and unique packaging to enhance consumer engagement and inspire brand loyalty.
2. Packaging - The packaging industry can develop creative and thematic packaging designs that highlight the story and production methods behind a product, enticing consumers looking for unique experiences.
3. Hospitality - The hospitality industry can leverage the rise of rum cocktails by offering innovative rum-based drinks and experiences that cater to the evolving preferences of consumers.