Rubio’s Coastal Grill is kicking things up a notch this summer with the debut of three tasty new tacos crafted by celebrity chef Richard Blais.
Richard Blais is best known for his appearances on Top Chef and Top Chef: All-Stars. Now Blais has teamed up with Rubio’s Coastal Grill to create three adventure-inspired street tacos that are perfect for summer. The first of the new tacos is the Hula Hula Carnitas, which is inspired by Chef Blais’ time in Hawaii and boasts authentic Hawaiian Kalua flavors. Next up is the Blaised & Glazed Crispy Chicken tacos, which feature Rubio’s crispy chicken tossed in Frank’s RedHot sauce. Finally, there's the Ancho Po-Boy Shrimp taco, which features flash-fried ancho-lime seasoned shrimp with creamy Cajun aioli.
All three of the new street tacos are available a la carte, or as part of a Rubio’s x Blais Street Taco Plate.
Chef-Crafted Street Tacos
Chef Richard Blais Creates 3 New Street Tacos For Rubio’s Coastal Grill
Trend Themes
1. Celebrity Chef Collaborations - Opportunities for restaurants and food chains to partner with well-known chefs for unique product offerings and increased customer engagement.
2. Adventure-inspired Flavors - Exploration of exotic flavors and merging different cultural cuisines to create new and exciting taste experiences for customers.
3. Menu Expansion - Expanding the menu options to include more diverse and unique items can attract new and loyal customers and increase sales.
Industry Implications
1. Restaurant Industry - Partnering with well-known chefs to create unique menu items that cater to changing customer preferences and offer new taste experiences.
2. Fast Food Chains - Exploring and incorporating new and adventurous flavors in their menu offerings to attract younger customers and differentiate themselves from competitors.
3. Food and Beverage Industry - Providing innovative solutions and products to restaurants and food chains to help them stay competitive and meet the changing preferences of their customers.