Berlin-based label R.T.CO is often known to screenprint t-shirts, but have recently taken a step into a new area of focus -- sunglasses. The new range is comprised of Italian-made eyewear with acetate constructed frames that are suitable for the Spring/Summer season. The wide range of sunglasses all boast the retro style wide plastic frames in a variety of colors, shapes, and patterns.
One of the new R.T.CO sunglasses silhouettes include the Gazza frames, which are a wide rectangular frame. The Aquila frames take on more of a vintage approach, the Gulls area wide rounded shape, and the Robin frames are a thinner, cat-eye shape. The color options include, tortoise shell, pink, transparent, blue, orange, black and pink. All of the new eyewear selections are available online at R.T.CO.
Acetate-Framed Sunglasses
R.T.CO Branches Out to The Sunglasses Market With its New SS18 Range
Trend Themes
1. Retro-style Eyewear - The trend towards retro-style wide plastic frames in sunglasses presents an opportunity for innovation in design and customization.
2. Italian-made Eyewear - The demand for high-quality, Italian-made eyewear opens up opportunities for disruptive innovation in the manufacturing process and materials used.
3. Spring/summer Sunglasses - The seasonal demand for sunglasses tailored for the Spring/Summer season creates opportunities for innovation in lightweight and UV-protective materials.
Industry Implications
1. Fashion Accessories - The fashion accessories industry can benefit from creating new product lines and marketing strategies around retro-style eyewear.
2. Eyewear Manufacturing - The eyewear manufacturing industry can seize the opportunity to develop advanced techniques for creating Italian-made frames with innovative designs and materials.
3. Online Retail - The online retail industry can tap into the growing market for spring/summer sunglasses by providing a wide range of options and convenient purchasing experiences.