The Royal Cup Coffee & Tea cold brews have been unveiled by the brand as a new lineup of drinks that will provide consumers with a way to enjoy their favorite flavors without having to visit the cafe.
The drinks are crafted from premium ingredients, and come in three flavor options including 'French Roast Lightly Sweetened,' 'Rain Forest Bold' and 'French Roast.' The coffees will be available starting in April and acknowledge the expanding nature of the coffee market as consumers seek out simpler ways to enjoy their favorite blends.
Speaking on the new Royal Cup Coffee & Tea cold brews, CEO Bill Smith said, "We are thrilled to reveal the launch of Royal Cup’s first shelf-stable, ready-to-drink cold brew line – the result of many months of hard work, impressive collaboration and timely execution. As an organization, we are committed to innovation and to identifying new ways to produce, market and sell the coffee and speciality beverages our customers have come to know and love."
Premium Artisanal Cold Coffees
The New Royal Cup Coffee & Tea Cold Brew Comes in Three Flavors
Trend Themes
1. Premium Cold Brew Consumption - Expanded consumption of premium cold brew coffee beverages created from premium ingredients
2. Shelf-stable Cold Coffee Innovations - Development of shelf-stable, ready-to-drink cold coffee to meet the demand of customers seeking simpler coffee options
3. Coffee Industry Expansion - Increasing numbers of consumers seeking out alternative ways to enjoy coffee driving the expansion of the coffee market
Industry Implications
1. Beverage Industry - The launch of innovative and premium cold brews and an increase in demand for alternative coffee beverages presents new opportunities in the beverage industry
2. Retail Industry - Shelf-stable, ready-to-drink cold coffee offers disruptive innovation opportunities for retailers to expand their offerings and reach new customers
3. Hospitality Industry - The rising popularity of cold coffee presents opportunities for the hospitality industry to diversify and enhance their beverage menus