Although coin collecting may be considered an ancient hobby to some, the Royal Canadian Mint 2012 Celebratory collection will appeal to younger generations. It has been created in collaboration with Toronto-based artist Gary Taxali, who is known for his whimsical, vintage-inspired artworks and working with such prestigious brands as Rolling Stones, Converse and Kidrobot.
The six coins in the Royal Canadian Mint 2012 Celebratory collection are themed after O Canada, Marriage, Wedding, Baby, Birthday and Tooth Fairy. Using his trademark Chumply font, Gary Taxali was given the rare opportunity to customize the entire quarter. He says, "It’s a dream job and every time I talk about it, the only word I can really describe is honour. It’s a huge, huge honour to be bestowed this kind of privilege and we came up with a really good representation of my work."
Cute Cartoonish Coins
The Royal Canadian Mint 2012 Celebratory Collection by Gary Taxali is Sweet
Trend Themes
1. Coin Collecting for Younger Generations - The Royal Canadian Mint's collaboration with artist Gary Taxali appeals to younger generations, bringing a fresh perspective to the ancient hobby of coin collecting.
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3. Customizing Traditional Currency - The Royal Canadian Mint's collaboration with Gary Taxali demonstrates the potential for disruptive innovation in the currency industry by allowing artists to customize coins with unique designs.
Industry Implications
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3. Financial Services - The customization of coins through collaborations like the Royal Canadian Mint and Gary Taxali partnership opens up disruptive innovation opportunities in the financial services industry by reimagining traditional currency designs and personalization options.