The Seattle, United States design agency Mint was commissioned to design the packaging of Hilliard’s Beer. Keeping it simple but elegant, the creative team at Mint produce a can that communicates to consumers the delicious taste of this Amber.
Locating the logo of the beer company at the upper part of the can and using a gold, geometric pattern at the bottom, the designers gave the container a fresh and distinctly retro look. This is what sets this beer can apart from others, as often the approach taken toward beer packaging is much more minimalist.
Using only four extremely attractive colors—black, gold, white and baby blue—the agency Mint created a modern-looking can that appeals to every beer drinker.
Gold Geometric Packaging
The Hilliard's Beer Can by Mint Agency is Refreshing
Trend Themes
1. Minimalist Beer Packaging - Opportunity for disruptive innovation in the beer packaging industry by exploring minimalist design approaches.
2. Retro Design Aesthetic - Opportunity for disruptive innovation in packaging design by incorporating a fresh and distinctly retro look.
3. Colorful and Attractive Packaging - Opportunity for disruptive innovation in the beverage packaging industry by using a limited color palette to create modern-looking designs.
Industry Implications
1. Craft Beer - Opportunity for disruptive innovation in the craft beer industry by adopting minimalist and retro packaging designs to stand out in a crowded market.
2. Packaging Design - Opportunity for disruptive innovation in the packaging design industry by incorporating unique and eye-catching elements like geometric patterns and retro aesthetics.
3. Beverage - Opportunity for disruptive innovation in the beverage industry by exploring colorful and attractive packaging designs to enhance consumer appeal.