Sportswear giant Nike has announced the launch of the Nike Air More Uptempo in 'Rough Green.' The new pop art-inspired design will be officially included in the brand's Guard Dog collection.
The new silhouette arrives in a black and military green colorway, which works to highlight the built-in 'AIR' lettering located on the shoe's upper. Meanwhile, the base of the sneaker features a leather and nubuck construction. Elsewhere, the iconic Swoosh logo is dotted on the tread, midsole, and toe. Like previous models, the 'Rough Green' version maintains the classic Air Max cushioning while introducing new branding on the outsole and a snug-fitting sock liner on the interior.
The sneakers insole features a graphic of a dog growling alongside the lettering "NIKE AIR." So far, Nike has only released these teaser images with no solid launch date for the sneaker.
Pop Art-Inspired Sneakers
Nike Teases Slick New Air More Uptempo Silhouette in 'Rough Green'
Trend Themes
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Industry Implications
1. Sportswear - Opportunity for established sportswear brands to introduce new products with unconventional designs that capture consumer attention.
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