Christian Louboutin captivated lipstick lovers and footwear fans alike with the launch of its sleek Rouge lip products and now, the brand is introducing Rouge Stiletto as its first new lipstick product since 2015. This new lip product was created to appeal to a new generation of luxury beauty lovers and encourage people to use the lipstick often.
Over the years, the Rouge formula has been tweaked and introduced in different formats but Stiletto is the first to take the form of a slim stick. This new product is debuting in two finishes, creamy Lumi Matte and Glossy Shine, the latter of which is set to launch later this fall.
Years ago, Rouge debuted at a $100 price point and these luxury lipsticks are launching at $60. "We want people who love the product to use our products," said Thomas James, chief brands officer for Niche Brands & Wellness, "It was self-limiting to have this positioning of $100 lipsticks, but it was a statement that Christian Louboutin is a maison of objects."
Stiletto-Like Luxury Lipsticks
Christian Louboutin's Rouge Stiletto is a Slim, Sleek Lip Product
Trend Themes
1. Slim-stick Lip Products - Christian Louboutin's introduction of Rouge Stiletto, a slim-stick lipstick, presents an opportunity for disruptive innovation in the luxury beauty market.
2. Affordable Luxury Lipsticks - The launch of Christian Louboutin's Rouge Stiletto at a $60 price point opens up a disruptive innovation opportunity to attract a new generation of luxury beauty lovers.
3. Revamped Luxury Lipstick Formulas - The introduction of Rouge Stiletto with two new finishes, Lumi Matte and Glossy Shine, showcases a disruptive innovation opportunity for Christian Louboutin to cater to diverse consumer preferences.
Industry Implications
1. Luxury Beauty - The sleek and luxurious Rouge Stiletto lipstick from Christian Louboutin presents an opportunity for disruptive innovation within the luxury beauty industry.
2. Fashion and Beauty Retail - The launch of Christian Louboutin's Rouge Stiletto lipsticks creates a disruptive innovation opportunity for fashion and beauty retailers to expand their offering with high-end lip products.
3. Cosmetics Manufacturing - The introduction of Rouge Stiletto by Christian Louboutin offers a disruptive innovation opportunity for cosmetics manufacturers to develop slim-stick lipstick formulations and capitalize on the new trend.