Social media platform 'Instagram' is famous for giving tasty looking treats viral success, and Doughnut Plant's rose-shaped doughnuts are no exception.
Available in three different flavors (strawberry, rose and Italian blood orange), these doughnuts are made of overlapping dough 'petals.' Initially created as a Mother's Day special, Doughnut Plant has added these rose-shaped doughnuts to its permanent line-up.
What likely added to the success of the rose-shaped doughnuts came from marketing the desserts as an alternative to flowers for the Hallmark holiday. This is a great example of Millennial rejection of societal norms (being that one would normally get their mother a card and some flowers on Mother's Day). This cheeky gift appeals to a Millennial sense of humor and appetite for Instagram-worthy treats. The rose-shaped doughnut is available at Doughnut Planet locations in Manhattan on the Lower East Side and Chelsea, in Long Island City, Queens and Prospect Heights, Brooklyn.
Rose-Shaped Doughnuts
These Floral Doughnuts from 'Doughnut Planet' are Almost Too Pretty to Eat
Trend Themes
-
Instagram Viral Treats — Doughnut Plant's rose-shaped doughnuts demonstrate the potential for Instagram to make viral successes of aesthetically pleasing treats.
-
Alternative Gifts — The success of marketing rose-shaped doughnuts as a Mother's Day gift rather than flowers offers an opportunity for other companies to market alternative gifts for traditional occasions.
-
Humorous Food — The popularity of the rose-shaped doughnuts points to a trend towards food with a humorous twist, creating opportunities for other companies to create fun and playful culinary experiences.
Industry Implications
-
Bakery — Doughnut Plant's rose-shaped doughnuts demonstrate a potential for bakeries to create aesthetically pleasing treats that can go viral on social media.
-
Floral / Gift Industry — The success of rose-shaped doughnuts as an alternative gift to flowers suggests an opportunity for companies in the floral and gift industry to expand their offerings to include unique and playful options.
-
Social Media Marketing — The success of Doughnut Plant's rose-shaped doughnuts on social media highlights the potential for companies to leverage social media to make viral successes of their products.