Social media platform 'Instagram' is famous for giving tasty looking treats viral success, and Doughnut Plant's rose-shaped doughnuts are no exception.
Available in three different flavors (strawberry, rose and Italian blood orange), these doughnuts are made of overlapping dough 'petals.' Initially created as a Mother's Day special, Doughnut Plant has added these rose-shaped doughnuts to its permanent line-up.
What likely added to the success of the rose-shaped doughnuts came from marketing the desserts as an alternative to flowers for the Hallmark holiday. This is a great example of Millennial rejection of societal norms (being that one would normally get their mother a card and some flowers on Mother's Day). This cheeky gift appeals to a Millennial sense of humor and appetite for Instagram-worthy treats. The rose-shaped doughnut is available at Doughnut Planet locations in Manhattan on the Lower East Side and Chelsea, in Long Island City, Queens and Prospect Heights, Brooklyn.
Rose-Shaped Doughnuts
These Floral Doughnuts from 'Doughnut Planet' are Almost Too Pretty to Eat
Trend Themes
1. Instagram Viral Treats - Doughnut Plant's rose-shaped doughnuts demonstrate the potential for Instagram to make viral successes of aesthetically pleasing treats.
2. Alternative Gifts - The success of marketing rose-shaped doughnuts as a Mother's Day gift rather than flowers offers an opportunity for other companies to market alternative gifts for traditional occasions.
3. Humorous Food - The popularity of the rose-shaped doughnuts points to a trend towards food with a humorous twist, creating opportunities for other companies to create fun and playful culinary experiences.
Industry Implications
1. Bakery - Doughnut Plant's rose-shaped doughnuts demonstrate a potential for bakeries to create aesthetically pleasing treats that can go viral on social media.
2. Floral / Gift Industry - The success of rose-shaped doughnuts as an alternative gift to flowers suggests an opportunity for companies in the floral and gift industry to expand their offerings to include unique and playful options.
3. Social Media Marketing - The success of Doughnut Plant's rose-shaped doughnuts on social media highlights the potential for companies to leverage social media to make viral successes of their products.