Smirnoff Seltzer is expanding its spiked sparkling seltzer portfolio with a Four Ways to Rosé pack that features four rosé seltzer products. Years ago, the brand introduced its new beverage products in fruity Orange Mango, Watermelon and Cranberry Lime varieties and now an all-new series of rosé-spiked seltzers are being introduced in Pink Apple Rosé, White Peach Rosé, Strawberry Rosé and Raspberry Rosé flavors.
As many Millennials favor the convenience of canned wines—particularly rosé—and cocktails, these refreshing new options expressly appeal to those who are looking for lower ABV options that are low in calories.
To introduce the all-new Four Ways to Rosé pack in a fun way, the brand collaborated with adult pool float company FUNBOY and artist Jason Woodside on a hydroplane speed boat pool float that complements the Smirnoff Seltzer flavors.
Summery Rosé Seltzers
Smirnoff Seltzer is Introducing a 'Four Ways to Rosé' Pack with New Flavors
Trend Themes
1. Canned Wine - The rise of canned wine presents an opportunity for beverage companies to expand their product offerings with convenient and portable options.
2. Low-abv Drinks - The demand for low-alcohol beverages creates a space for innovative brands to develop flavorful options with lower calorie content.
3. Collaborative Marketing - Collaborating with artists and lifestyle brands to create unique marketing campaigns can help beverage companies generate buzz and appeal to target audiences.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the popularity of canned wine and low-ABV drinks by introducing new product lines catered to millennial preferences.
2. Alcoholic Beverage Industry - The alcoholic beverage industry can explore opportunities in the development of rosé seltzer products to cater to the growing demand for refreshing and lower-alcohol options.
3. Marketing and Advertising Industry - The marketing and advertising industry can assist beverage companies in creating unique collaborations and experiential marketing campaigns to effectively promote new product launches.