Toronto recently hosted this year's annual Rosé Picnic and FIJI Water kept guests hydrated as the official water sponsor for the event. There were over 5,000 guests that attended the rosé-themed experience and amongst them were media, influencers, and notables.
Everyone was decked out in white and pink outfits to match the overarching theme and the outdoor space welcomed many photo-worthy opportunities -- there were floral themed backdrops and neon-lit signs. Additionally, vendors set up tents to showcase their products and services as guests mingled. Local celebrity chefs curated gourmet dishes to be enjoyed with the libations and entertainment. Some of the city's notable DJs provided music, along with musical performers, and a runway fashion show.
Wine-Themed Picnic Events
FIJI Water was the Official Water Sponsor at the Rosé Picnic in Toronto
Trend Themes
1. Wine-themed Picnic Events - Companies can create more exclusive wine-themed picnic events for consumers with elite tastes and offer luxury services such as butlers and valets.
2. Gourmet Designer Picnic Sets - Companies can create more customized gourmet designer picnic sets to cater to consumers' individual preferences for outdoor events and showcase unique style and personal preferences.
3. Eco-friendly Picnic Alternatives - Companies can create more eco-friendly picnic alternatives to help save the environment by using reusable straws, plates, napkins and cutlery among other things and also create awareness about sustainable living.
Industry Implications
1. Luxury Catering - Luxury catering companies can cater to high end events like the Rosé Picnic by offering exclusive wine collections, gourmet dishes and specialty services such as butlers and valets.
2. Gourmet Food Industry - The gourmet food industry can appeal to a wider audience by showcasing their products and services at outdoor events such as the Rosé Picnic, to drive interest and sales for their gourmet products.
3. Eco-friendly Alternatives Industry - Companies can offer more eco-friendly picnic alternatives like reusable straws, plates, napkins and cutlery, which not only reduces waste but also shows their commitment towards sustainable and environmentally friendly practices.