With everything from pop-up nap bars and weighted blankets and meditative apps for rest and relaxation, consumers are looking to invest in products and experiences that support a quality sleep—and The Zed Rooms in London promise to do just that.
Simba teamed up with serviced apartment provider Cuckooz to create a permanent fixture in the heart of Shoreditch featuring its award-winning Hybrid mattress and a comforting interior space inspired by the womb for an enriched sleeping experience. The Zed Rooms help to address the "first night effect," which causes people to struggle to get to sleep in a new and unfamiliar setting. Those who book a stay have a chance to curl up in a cocoon-like bed and experience what it is like to sleep like a baby.
Comforting Cocoon Bedrooms
'The Zed Rooms' for Sleep Replicate the Safety of the Womb
Trend Themes
1. Comforting Cocoon Beds - Creating enclosed bed spaces inspired by the safety of the womb for an enriched sleeping experience.
2. Personalized Sleep Products - Developing sleep products that are designed to cater to individual needs for quality sleep.
3. Sleep Technology Integration - Integrating sleep technology such as smart mattresses and sleep tracking devices into sleep-related products and services.
Industry Implications
1. Hospitality - The hospitality industry can invest in creating unique and comfortable sleeping experiences for guests.
2. Mattress Manufacturing - Mattress manufacturers can experiment with creating enclosed bed spaces or personalized sleeping products for consumers.
3. Technology - Technology companies can create sleep-related products that integrate technology and innovation to enhance sleep quality.