This quaint rooftop pop-up restaurant and bar was recently launched in London atop of Selfridges' department store. The Forest Restaurant and Bar picks up where Vintage Salt, the summertime rooftop pop-up, left off and will run between the end of October until New Years 2016.
The Forest Restaurant and Bar is an outdoor dining experience characterized by the delicately strung Christmas lights and narrow tree trunks that line the walls. The rooftop pop-up at Selfridges London is decorated to appear like a common British forest and is part of the brand's Christmas season programming.
The Forest Restaurant and Bar will also feature a variety of Christmas-themed cocktails including the Fancy Nog, Spicy Cane and Gingerbread Choctail.
Rooftop Restaurant Pop-Ups
The Forest on the Roof is a Dining Experience Atop of Selfridges
Trend Themes
1. Rooftop Restaurant Pop-ups - Outdoor rooftop pop-up restaurants provide unique dining experiences, creating a new trend for the hospitality industry.
2. Themed Dining Experiences - Themed pop-up restaurants, like The Forest Restaurant and Bar, offer a creative opportunity for brands to engage customers and stand out in the crowded food industry.
3. Seasonal Menu Offerings - Offering seasonal menu items and themed cocktails during holidays can attract customers and increase revenue for restaurants and bars.
Industry Implications
1. Hospitality - Rooftop pop-up restaurants and themed dining experiences offer opportunities for creativity and innovation in the hospitality industry.
2. Retail - Retailers, like Selfridges, can use rooftop pop-up restaurants to offer unique experiences and attract customers to their stores.
3. Food and Beverage - Seasonal menu items and themed cocktails can help restaurants and bars stand out in the competitive food and beverage industry.