Ron Draper by LOLA advertising was sent out to colleagues as a way to poke fun at a dry year in the industry.
The past year was a bit of a tough one for ad execs, with not the best results for a number of different agencies. In order to make everyone feel a little bit better, LOLA sent out a bottle of rum titled 'Ron Draper,' to signify that even during the dark times, the better days will return at some point. The packaging features various illustrations on a black background with yellow font in the middle.
This is a clever idea for LOLA to reach out to other colleagues and make the most of a time that hopefully people will look back on and shrug off in years to come.
Pop Culture Rum Branding
'Ron Draper' Pokes Fun at a Bad Year in Advertising
Trend Themes
1. Rum Branding - Opportunity for rum brands to use clever and humorous packaging to stand out in the market.
2. Employee Morale Boosting - Opportunity for companies to use creative and light-hearted gestures to boost employee morale during challenging times.
3. Satirical Marketing - Opportunity for companies to use satire in their marketing campaigns to connect with their audience and create memorable experiences.
Industry Implications
1. Advertising - Opportunity for advertising agencies to explore unique and unconventional approaches to engage their audience and stand out in a competitive industry.
2. Alcohol - Opportunity for alcohol brands to leverage humor and creativity in their branding and packaging to appeal to consumers and differentiate themselves from competitors.
3. Design - Opportunity for designers to create innovative and eye-catching packaging designs that tell a story and provoke an emotional response from consumers.