The Rogers Mother's Day deal for 2016 recognized the essential importance that the Canadian telecoms giant plays in the matronly celebration. Making a long-distance call to one's mother on Mother's Day is incredibly common -- especially in Canada, a country that is home to many emigres. As such, the Rogers Mother's Day deal offered every Rogers subscriber a free hour of long-distance calling to make it easier for them to talk to Mom on her day.
There were only a few restrictions on the Rogers Mother's Day campaign. Firstly, callers had to be in Canada in order to get the free call. Second, calls couldn't be made to satellite phones nor to a few select small areas, including the Falkland Islands, Niue, Tokelau and the Solomon Islands.
Long-Distance Mother's Day Calls
Rogers Mother's Day Deal Offers a Free Hour of Long-Distance
Trend Themes
1. Long-distance Calling - Opportunity to disrupt the telecommunications industry by offering innovative long-distance calling deals.
2. Maternal Celebrations - Innovative campaigns that recognize the importance of celebrating mothers can disrupt the advertising and marketing industry.
3. Emigre Communities - Targeting emigre communities with special promotions and offers can disrupt the customer engagement strategies in various industries.
Industry Implications
1. Telecommunications - Telecommunications companies can explore disruptive innovations in long-distance calling services and promotions.
2. Advertising - Innovative advertising campaigns that celebrate mothers can disrupt the traditional marketing strategies.
3. Customer Engagement - Industries across various sectors can disrupt their customer engagement strategies by targeting emigre communities with special promotions and offers.