Rochambeau's Fall 2009 campaign is an unusual one that's guaranteed to get noticed. The New York-based label coated the pages of their entire ad campaign in a rusting agent. That's right--in time, liquid and metal foils will cause the lookbook to disintegrate. A social commentary on the fleeting nature of fashion, perhaps?
Rochambeau's Fall 2009 lookbook may be self-destructive, but it's sure to get some attention before it dissolves into the ether. Check out the highlighter-bright images in the gallery above.
Self-Destructing Campaigns
Rochambeau's Fall 2009 Ads Are Destined to Disintegrate
Trend Themes
1. Degradable Ads - Opportunity to develop ads or campaigns that are designed to biodegrade after a certain period of time, creating a sense of intrigue and urgency for the audience.
2. Sustainable Fashion - An opportunity to create campaigns that showcase the sustainable nature of clothing and fashion as well as the necessary actions to foster a change in the industry towards sustainability.
3. Minimalist Marketing - Opportunity for marketers to embrace the concept of minimalism and create campaigns that feature simple aesthetics rather than complex design and messaging.
Industry Implications
1. Fashion Industry - An opportunity for fashion brands to create sustainable, eco-friendly advertising campaigns that complement their efforts for a greener world.
2. Marketing Industry - A chance for marketers to experiment with the concept of minimalism in advertising and extend the life cycle of advertising campaigns through its non-invasiveness.
3. Eco-friendly Industry - Opportunity to align with fashion and marketing industries that are taking strides towards becoming eco-friendly, such as reducing waste and carbon footprint in their advertising practices.