These clever on-the-go snack ads boast the extreme convenience of 7-Eleven's quick snacks and meal options. Vancouver-based ad agency Spring created the ads to feature each snack product in the form of a road sign.
By creating an ad that signifies to the audience that the product can be eaten on the go, it provides an appeal to those who have busy schedules. For example, a hot dog has been made to look like a highway. The plain hot dog is sitting in a bun with yellow dashes of mustard that resemble the dashed middle divider line on the road.
These simple on-the-go snack ads appeal to children and adults alike. While the ads project a sense of convenience, the simple yet sophisticated approach ensures everyone can easily understand the message that is being presented.
On-the-Go Snack Ads
These Ready-to-Eat Snacks Boast 7-Eleven’s Convenience for Busy People
Trend Themes
1. Convenient Snacking - Opportunity for creating innovative packaging and marketing strategies that emphasize the convenience of snack products for busy individuals.
2. Visual Signage Advertising - Potential for utilizing creative visual signage techniques to attract attention and convey the message of on-the-go snacking options.
3. Simplistic Marketing Campaigns - Potential for developing marketing campaigns that utilize simple yet impactful visuals to effectively communicate the benefits of quick and easy snacks.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to capitalize on the growing demand for convenient on-the-go snack options.
2. Advertising and Marketing - Opportunity for advertising and marketing agencies to create visually appealing campaigns that highlight the convenience and appeal of snack products for busy individuals.
3. Package Design - Opportunity for package design companies to develop innovative packaging solutions that enhance the on-the-go snacking experience and attract consumer attention.