Rizos Curls is a Latina-owned hair care startup that specializes in artisanal products. Best known for its Rizos Curls System Trio -- consisting of a hydrating shampoo, a deep conditioner and a curl-defining cream -- the brand creates its products using gentle and naturally sourced ingredients. These include shea butter, aloe vera, coconut oil, moringa oil and sunflower oil.
Founded by Julissa Prado, Rizos Curls offers curly hair products that are free from sulphates, parabens and silicones and targets a Millennial Hispanic consumer. It does so with youthful branding and accompanying merchandise that is also available for purchase via its website. This merchandise includes graphic t-shirts that boast the Rizos Curls logo and an illustration of a woman sporting her curls with pride -- a nod to the brand's ethos which celebrates the natural beauty of its core demographic.
Latina-Owned Hair Care Startups
Rizos Curls Specializes in Artisan Curly Hair Products
Trend Themes
1. Artisanal Hair Care Products - Opportunity for other startups to create unique, high-quality hair care products using natural and gentle ingredients.
2. Millennial Hispanic Consumer Targeting - Opportunity for brands to create products and marketing campaigns specifically tailored to the preferences and needs of this consumer segment.
3. Celebrating Natural Beauty - Opportunity for brands to embrace and promote diverse, natural beauty standards, empowering individuals to embrace their unique features.
Industry Implications
1. Beauty and Personal Care - Opportunity for beauty companies to develop organic-based hair care products that cater to the increasing demand for clean beauty.
2. Fashion and Merchandise - Opportunity for fashion retailers to create merchandise that aligns with the values and branding of hair care startups, targeting the same consumer base.
3. Marketing and Advertising - Opportunity for marketing agencies to specialize in creating campaigns that effectively reach and resonate with the Millennial Hispanic consumer.