The Ritter Sport Colorful World of Chocolate activation is part of the chocolate brand's #DiscoverRitterSport promotion and aims to educate consumer on the brand's sustainability ethos.
The activation is located in the Frankfurt Airport and operated in partnership with Media Frankfurt, and features an array of interactive elements. These aspects will offer ample information to travelers on the brand's sustainability ethos, while also encouraging consumers to try out a product from the Travel Retail Exclusives range. The interactive nature of the activation is sure to draw in travelers as they wait for their flight or peruse the retail offerings. The campaign will be running through August to make the most of the busy summertime travel season.
Marketing Manager Travel Retail, Ritter Sport Kerstin Krüger explained the Ritter Sport Colorful World of Chocolate activation further saying, "This storytelling promotion has been a great way to showcase our sustainability journey and bring our cute sloth mascot Don Choco to life. He is both our brand ambassador and central character for the promotion; by replicating the activation’s visual imagery across digital billboards elsewhere in the airport, we can draw attention to the story behind our cocoa farms at El Cacao in Nicaragua."
Educational Chocolate Campaigns
The Ritter Sport Colorful World of Chocolate is Eye-Catching
Trend Themes
1. Interactive Sustainability Campaigns - Providing interactive and educational experiences to consumers can be a disruptive innovation opportunity for brands, encouraging engagement and loyalty.
2. Travel Retail Exclusives - Creating product ranges exclusive to travel retail can be a way for brands to increase sales and encourage impulse purchases from travelers.
3. Promoting Brand Mascots - Using a brand mascot as a central character for a promotional campaign can be a way for brands to connect with consumers on a more personal level and increase brand recognition
Industry Implications
1. Food and Beverage - Using interactive and educational campaigns to promote sustainable practices and increase brand loyalty can be a disruptive innovation opportunity for food and beverage companies.
2. Travel Retail - Creating exclusive product ranges for travel retail and providing interactive experiences can increase sales and customer engagement for companies in the travel retail industry.
3. Marketing and Advertising - Using brand mascots and interactive campaigns to promote brands can be a way for marketing and advertising companies to increase brand recognition and engagement for their clients.