Sol de Janeiro released the Rio Deo Aluminum-Free Deodorant as a skin-soothing solution that's free from baking soda and useful for eliminating odor. The product boasts a 98% naturally derived formula and it works to lower the skin's pH, so that bacteria is prevented from forming. Some of the key ingredients include papaya enzyme, coconut oil and nourishing plant butters.
The stick deodorant is designed to glide smoothly over skin, all the while leaving skin moisturized and free from irritation from shaving. The product is also beneficial for evening out skin tone and combating ingrown hairs.
The deodorant even features the brand's signature Cheirosa ’62 scent, which elevates the ordinary deodorant experience with notes of nuts and salted caramel.
Skin-Soothing Deodorants
The Rio Deo Aluminum-Free Deodorant Eliminates Odor & Lowers Skin pH
Trend Themes
1. Skin-soothing Deodorants - The trend of skin-soothing deodorants that lower the skin's pH levels and feature natural ingredients is an opportunity for the personal care industry to innovate and develop new products.
2. Aluminum-free Deodorants - The trend of aluminum-free deodorants that eliminate odor without causing irritation or harm to the skin is an opportunity for the personal care industry to introduce more sustainable and health-conscious products.
3. Multi-functional Deodorants - The trend of multi-functional deodorants that not only eliminate odor but also provide benefits such as moisturization and skin tone evening is an opportunity for the personal care industry to differentiate and offer added value to consumers.
Industry Implications
1. Personal Care - The personal care industry can capitalize on the trend of skin-soothing deodorants by developing innovative and natural products that offer added benefits such as moisturization and skin tone evening.
2. Green Beauty - The green beauty industry can take advantage of the trend of aluminum-free deodorants by introducing more sustainable and natural products that eliminate odor without harming the skin or the environment.
3. Wellness - The wellness industry can tap into the trend of multi-functional deodorants by promoting them as part of a holistic and self-care focused lifestyle that not only eliminates odor but also nourishes and soothes the skin.