A&W's new 'Ringer Burger' is a delicious fusion of onion rings and beefy goodness. Delectable grass-fed beef patties, smokey BBQ sauce, bacon, provolone cheese, fresh red onion, lettuce, tomato, and pickle are all added to the 'Ringer Burger' as toppings. There is also a two-patty version of the Ringer Burger called the Ringer Papa Burger.
"[...] We have been working on creating a smoky, spicy, sweet and lip smacking BBQ sauce for a couple years now. This partnership with the Blue Jays felt like the perfect moment to offer this dream burger. Paired with smoky BBQ sauce, bacon and provolone cheese, the Ringer burger is crowned with our signature onion rings for the ultimate crunch," said Karan Suri, A&W Canada’s Director of Menu Development.
On April 10, the day before the Toronto Blue Jays' home opener game against the Detroit Tigers, the Ringer Burger will go on sale at A&W locations across Canada.
Baseball-Inspired Onion Burgers
A&W Debuts an Onion Ring-Topped Burger Called the 'Ringer Burger'
Trend Themes
1. Menu Innovation - The creation of unique menu items such as the Ringer Burger highlights an opportunity for fast food chains to stand out and capture consumer interest with unique flavor profiles and unexpected ingredients.
2. Collaborative Marketing - The partnership between A&W and the Toronto Blue Jays to create the Ringer Burger creates a marketing opportunity for other brands to collaborate and capture a wider audience.
3. Plant-based Offerings - As A&W continues to innovate their menu and appeal to diverse dietary preferences, plant-based versions of the Ringer Burger could demonstrate an opportunity to provide a vegetarian and vegan-friendly option.
Industry Implications
1. Fast Food - Menu diversification and experimentation with new ingredients such as onion rings and BBQ sauce can help to differentiate fast food chains and attract new customers.
2. Sports Marketing - Collaborative marketing between brands, such as A&W and the Blue Jays, can create unique opportunities to reach a wider audience beyond typical food and beverage marketing techniques.
3. Plant-based Food - Creating plant-based offerings, which are gaining in popularity, can be a strategic move for fast food chains looking to expand their market and cater to a wide range of dietary preferences.