The Rinbw app is the latest mobile innovation when it comes to sharing minute-to-minute social updates.
Much like Snapchat, the Rinbw app offers users a closed social platform within which users can share five-second silent videos with their closest friends. The videos are immediately broadcasted to the chosen Rinbw connections in a user's phonebook, allowing their friends to see what they're doing at any given moment.
The app was developed by Itay Adam, an entrepreneurial talent and the founder of BetaPopcorn, who recently turned a five-slide presentation about "nothing" into $2 million dollars. He hopes that the Rinbw app will encourage communication between friends and family, regarding the video updates as inspiration or motivation to reach out and chat!
Social Video Apps
The Rinbw App Fosters Communication with Your Closest Pals
Trend Themes
1. Closed Social Platforms - The trend of closed social platforms like Rinbw app provides an opportunity for businesses to create niche communities and offer personalized experiences for users.
2. Micro-video Sharing - The trend of sharing short, silent videos like Rinbw app presents an opportunity for businesses to create innovative marketing campaigns and engage with their audience in a unique way.
3. Real-time Social Updates - The trend of real-time social updates through apps like Rinbw creates a space for businesses to offer instant customer support and address queries in a timely manner.
Industry Implications
1. Social Media - The social media industry can leverage closed social platforms and micro-video sharing trends to enhance user engagement and create new revenue streams.
2. Marketing and Advertising - The marketing and advertising industry can capitalize on the trend of micro-video sharing to create compelling and memorable brand campaigns that resonate with their target audience.
3. Customer Service - The customer service industry can utilize the trend of real-time social updates to provide immediate support and resolve customer issues more efficiently.