Asian luggage brand Rimowa, which is known for its revolutionary polycarbonate luggage, has released its lightest line of polycarbonate suitcases. The Rimowa Salsa Air luggage set claims to be 26% lighter than the company’s classic Salsa cases.
Made from the same puter shell as the other Salsa series, the new Rimowa Salsa Air suitcases combine the company’s renowned quality and design aesthetic with the lightness consumers are demanding of luggage today.
Implications - In a fast-paced world which features more and more businesspeople traveling for work each day, the new Rimowa Salsa Air seeks to capitalize on the newfound consumer desire for airy travel gear.
Featherweight Lugguage
The Rimowa Salsa Air Suitcases are Super Light
Trend Themes
1. Lightweight Luggage - The Rimowa Salsa Air suitcases offer a disruptive innovation opportunity by meeting the growing demand for lightweight travel gear.
2. Polycarbonate Suitcases - The release of the Rimowa Salsa Air showcases a trend in the luggage industry towards using polycarbonate material for durability and lightweight design.
3. Travel Accessories - The demand for lightweight and efficient travel accessories like the Rimowa Salsa Air presents an opportunity for innovation in the travel industry.
Industry Implications
1. Luggage Manufacturing - The lightweight design of the Rimowa Salsa Air suitcases highlights an opportunity for disruptive innovation within the luggage manufacturing industry.
2. Travel Retail - Introducing lightweight and durable luggage like the Rimowa Salsa Air creates an opportunity for growth in the travel retail industry.
3. Design and Product Development - Creating innovative and lightweight travel gear, such as the Rimowa Salsa Air, can drive disruption and growth in the design and product development industry.