In an effort to protect the privacy of people using a ride-hailing service, researchers from Lausanne University and the Swiss Federal Polytechnic Institute are using cryptography to encrypt data. ORide -- or Oblivious Ride -- is a prototype software that prevents ride-share companies from seeing where passengers have been.
Described as "a privacy-preserving yet accountable ride-hailing service," ORide addresses the criticism of brands like Uber and Lyft and their data collection practices. This alternative allows people to catch a ride without having to share their location data. Still in development, the encryption system aims to deliver all the convenience and features people expect from on-demand car-catching services (like reputation scores, lost item retrieval and easy payments) while protecting sensitive information using novel cryptography techniques.
Encrypted Ride-Sharing Companies
Ride-Hailing Service ORide Protects the Data of Its Users
Trend Themes
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Privacy-preserving Ride-hailing — Developing ride-hailing services that use cryptography to encrypt data, protecting the privacy of users and preventing companies from tracking passenger locations.
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Accountable Ride-hailing — Creating encrypted ride-hailing platforms that offer convenience and features like reputation scores, lost item retrieval, and easy payments, while ensuring the accountability of drivers and maintaining user privacy.
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Data Protection in Transportation — Exploring novel cryptography techniques to secure sensitive user information in on-demand car-catching services and address concerns regarding data collection practices.
Industry Implications
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Ride-hailing — Incorporating encryption technologies into ride-hailing services to enhance customer privacy and address data security concerns.
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Cybersecurity — Leveraging cryptography techniques and advancements in cybersecurity to develop encryption systems that protect sensitive user data in various industries, including transportation.
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Data Privacy — Developing innovative solutions and technologies to safeguard user privacy and address data collection challenges faced by companies in the transportation sector.