One of the most interesting fashion shows at Paris Fashion Week 2014 was the Rick Owens show which featured "real" women as runway models. Rick Owens sent ordinary women, along with professional models, down the runway to model his fashions. The edgy and eclectic designer wanted women to finally see themselves represented in the fashion world. However, there has been much controversy surrounding the show, since some people feel that the use of "real" women is simply a tool for creating a runway spectacle and a publicity stunt rather than a revolutionary change.
It’s wonderful to see bodacious and curvy non-modelesque women featured at a major runway show. The Rick Owens show replaced the typical extremely thin models who are required to suppress their personalities while strutting down the catwalk. Instead, the 2014 Paris show had average sized women who stomped and danced down the entire catwalk with mean-mugging faces. The Rick Owens show defied all industry conventions. The average-looking women bring personality and life to the garments.
Real Female Runway Shows
The 2014 Paris Fashion Week Rick Owens Show Features Ordinary Women
Trend Themes
1. Body Positive Runway - Creating inclusive fashion shows that feature diverse body types and challenge industry standards.
2. Revolutionary Representations - Using non-traditional models to redefine beauty standards and inspire change in the fashion industry.
3. Authentic Catwalk Experience - Replacing the traditional model persona with real women who bring personality and energy to runway shows.
Industry Implications
1. Fashion - Opportunity for clothing brands and designers to embrace inclusivity and cater to a wider audience.
2. Body Positivity - Creating platforms and events that empower individuals of all body types and promote self-acceptance.
3. Advertising and Marketing - Utilizing diverse models in campaigns to challenge the status quo and connect with consumers on a deeper level.