The Reynolds Instagram account has been transformed into a cookbook and dining table image collection. The company has taken advantage of Instagram's unique grid layout to display cohesive images that reveal a hearty mix of delicious dishes.
Reynolds and Havas Chicago wanted to produce eight different cookbooks made of 21 images and began to curate the food-focused social media feed recently. Each image features a specific dish and is placed on the Reynolds Instagram account to resemble the look of a dining table -- the images link to another site that reveals their recipe.
This unique use of social media combines images, recipes and brand promotion into one easily and accessible platform. Each of the eight cookbooks on the Reynolds Instagram account will display thematic dishes that relate to a seasonal buzz topic -- these include Back to School, Halloween or Thanksgiving.
Social Media Cookbooks
The Reynolds Instagram Account Features Food Images that Link to Recipes
Trend Themes
1. Instagram Cookbook Trend - The Reynolds Instagram account has transformed into a cookbook, demonstrating the trend of using social media platforms for recipe sharing and promotion.
2. Curated Food-focused Social Media - Reynolds and Havas Chicago's curation of food images on Instagram showcases the trend of brands using social media to present cohesive and visually appealing collections of recipes.
3. Seasonal-themed Recipe Collections - The Reynolds cookbooks on Instagram cater to the trend of providing themed recipe collections, offering a variety of dishes for different seasonal events.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore innovative ways to utilize social media platforms like Instagram for promoting recipes and engaging with customers.
2. Marketing and Advertising - The marketing and advertising industry can incorporate curated social media feeds, like Reynolds' Instagram account, to visually showcase products and promote brands.
3. Cookbook Publishing - The cookbook publishing industry can adapt to the rise of digital media by exploring opportunities to create and distribute cookbooks on popular social media platforms.