For those of you not familiar with EVE Online, you will be now after witnessing the Reykjavik Invasion ad campaign. It promotes the EVE Online FanFest 2011 event in which gamers from around the world will travel to Reykjavik, Iceland to celebrate the virtual world of EVE Online.
Conceived and created by Sig Vicious, the Reykjavik Invasion ad campaign is epically dramatic. It features a dystopian-like version of Iceland that is both dark and stark. In this world, spaceships from video games take to the skies in order to make it on time to the EVE Online FanFest 2011.
Although the Reykjavik Invasion ad campaign definitely appeals to gamers specifically, people who love sci-fi and fantasy will enjoy it as well.
Sci-Fi Gamer Campaigns
Sig Vicious' Reykjavik Invasion Promotes EVE FanFest 2011
Trend Themes
1. Virtual Events - Virtual events are becoming increasingly popular, providing immersive experiences for participants without the need for physical attendance.
2. Gaming Tourism - Gaming tourism is a growing trend where gamers travel to different destinations to participate in gaming-related events and activities.
3. Sci-fi Marketing - Sci-fi-themed marketing campaigns are gaining traction, captivating audiences with futuristic and dystopian visuals to promote products and events.
Industry Implications
1. Gaming - The gaming industry can leverage virtual events and gaming tourism to create unique and engaging experiences for their players.
2. Tourism and Travel - The tourism and travel industry can tap into the growing trend of gaming tourism by offering specialized packages and experiences for gamers.
3. Marketing and Advertising - The marketing and advertising industry can explore the use of sci-fi aesthetics in campaigns to captivate audiences and create memorable brand experiences.