German supermarket chain Rewe is exploring the implementation of convenience-focused 'Rewe to Go' stores that emphasize quick service.
In the store, the supermarket is designed with sleek black counters and green accent colors, which tie into the visual merchandising scheme for fresh food.
One of the most standout features of the store is a "just in time" machine that counts the people coming through the doors and uses that data to prepare an appropriate amount of freshly baked goods. Inside the store, there are also clearly defined grab-and-go stations that are labeled with 'Drst?' and 'Hnger?’ to satisfy one's thirst and hunger. The store also features a 'Rewe Bio Haus,' featuring a wooden frame that defines the store's selection of natural, organic and vegan products.
Food-to-Go Supermarkets
Rewe Supermarket's 'Rewe to Go' Format Prioritizes Grab-and-Go Solutions
Trend Themes
1. Quick-service Supermarkets - Rewe's 'Rewe to Go' stores capitalize on the trend of providing quick and easy food options for busy customers.
2. Just-in-time Preparation - The 'just-in-time' machine in Rewe's stores presents a disruptive innovation opportunity for technology that uses real-time data to prepare and serve fresh food.
3. Grab-and-go Stations - The clearly defined grab-and-go stations in 'Rewe to Go' stores provide a disruptive innovation opportunity for creating efficient and convenient food service solutions.
Industry Implications
1. Supermarkets - The 'Rewe to Go' format presents an innovation opportunity for supermarkets to adapt to changing consumer expectations and needs for quicker, more convenient shopping experiences.
2. Food Retail - As the demand for convenience continues to rise, the food retail industry can benefit from innovative solutions such as quick-service supermarkets and grab-and-go stations.
3. Technology - The 'just-in-time' machine used in 'Rewe to Go' stores presents an innovation opportunity for technology companies to develop real-time data solutions for food preparation and service in retail stores.