The makeup and skincare verticals are colliding with the new Revlon Illuminance™ Skin-Caring Foundation that aims to deliver exceptional coverage, while also delivering benefits to the person's skin.
The foundation comes in 28 buildable shades that are all infused with a blend of plant-derived squalene, hyaluronic acid and glycerin to help keep the skin hydrated all day. These ingredients will work to keep the skin looking fresh and moisturized, which will combat against the effects that aging can have on the skin. The product blends smoothly into the skin for a radiant finish that won't settle into the lines or wrinkles on the face.
The Revlon Illuminance™ Skin-Caring Foundation is available at Walmart, and is free from phthalates, parabens and synthetic fragrances.
Skincare-Inspired Foundation Makeups
Revlon Illuminance™ Skin-Caring Foundation Comes in 28 Shades
Trend Themes
1. Skin Care-infused Makeup - Collaboration and innovation between the beauty and skin care industry is an opportunity for the formulation of makeup products with added skin care benefits.
2. Hydrating Makeup - Opportunities exist to create makeup products that provide hydration benefits, and cater to markets interested in multi-tasking beauty products.
3. Anti-aging Makeup - Formulations of makeup infused with anti-aging benefits can be developed to answer the demand for makeup products that cater to aging and mature skin types.
Industry Implications
1. Beauty Industry - By incorporating ingredients that provide both skin care and makeup benefits, beauty companies can capitalize on a growing market by creating products that cater to beauty-conscious customers.
2. Skin Care Industry - With the growing trend of makeup with added skin care benefits, the skin care industry can partner with the beauty industry to create products that incorporate both aspects.
3. Retail Industry - Opportunities are present for retailers to collaborate with beauty companies to introduce makeup infused with skin care benefits, catering to consumers looking for versatile, multi-tasking, and convenient beauty products.