ASICS recently unveiled a new apparel collection called THE NEW STRONG and with it, a new reversible bra called the LUXE TRAVELER. Although many athleisure styles are designed to carry consumers through various activities, few pieces of apparel are truly versatile enough to take people from place to place in style. THE NEW STRONG includes an array of functional and innovative style solutions that look like fashionable pieces. Notably, the clothing collection for women was developed by an all-women design team.
The LUXE TRAVELER bra from the collection includes one side that's black and a colored side on the reverse. The bra boasts an origami-inspired design, as well as performance features such as mesh fabric for breathability, light support and wrinkle-resistant fabric that suits both day and night adventures.
Sporty Reversible Bras
ASICS' 'The New Strong' Apparel Collection Includes the LUXE TRAVELER Bra
Trend Themes
1. Versatile Athleisure Apparel - Opportunity for brands to design functional and innovative athleisure styles that seamlessly transition from one activity to another.
2. Reversible Fashion - Potential for fashion brands to create reversible clothing items that offer consumers versatility and style options.
3. Female-led Design Teams - Growing trend of women designing apparel collections, creating innovative solutions tailored to female consumers.
Industry Implications
1. Athleisure - Opportunity for athleisure brands to develop versatile and stylish apparel collections that cater to consumers' activewear and fashion needs.
2. Fashion - Potential for fashion brands to incorporate reversible designs into their clothing lines, offering consumers more options and value for their money.
3. Apparel Design - Increasing demand for female-led design teams in the apparel industry, creating opportunities for brands and designers to cater to the unique needs of women.