Reverse graffiti artist 'Moose' took to the streets to spread his philosophy about clean urban living for a critically acclaimed documentary. His eco-friendly art used Green Works plant-based cleaner to turn the disgustingly dirty Broadway tunnel in San Francisco into a large statement on the cleanliness of our cities.
The 20,000 vehicles that pass through the tunnel every day can now see artistically clean images on a canvas of dirt and grime.
Implications - As consumers are becoming more environmentally aware, many of them are promoting environmental activism through their unique disciplines in order to encourage corporate participation. Corporations can easily appeal to this demographic by allocating funds dedicated to green initiatives.
Reverse Graffiti
'Moose' Makes Dirt and Grime His Canvas
Trend Themes
1. Eco-friendly Graffiti - Creating art using eco-friendly products as a way to promote environmental activism.
2. Reverse Marketing - Using dirt and grime as a canvas for art to promote cleanliness and eco-friendliness.
3. Clean Urban Living - Encouraging a clean and environmentally friendly urban lifestyle through artistic expression.
Industry Implications
1. Eco-friendly Cleaning Products - Developing and producing eco-friendly cleaning products for use in reverse graffiti art and promoting urban cleanliness.
2. Environmental Activism - Joining forces with eco-friendly artists and organizations to promote environmental activism and sustainability.
3. Marketing and Advertising - Creating environmental and socially responsible marketing campaigns to appeal to consumers interested in promoting eco-friendly initiatives.