adidas Originals works in collaboration with Sydney-based artist Kris Andrew Small on the new Retropy E5 Pride sneaker model to celebrate Pride Month. The shoes are designed in a color palette that spotlights cream white and purple as the dominant hues before it is decorated with a bright hit of rainbow tones by the rubber outsole that lines the full-length BOOST midsole foundation.
Additional details can be seen at the hi-vis borrowed from the YEEZY SLIDE Glow Green hue by the leather heel tab. It is followed by hues of orange, green, blue, and red by the D-ring eyelets to create a stark tongue. It's rounded out by etches of love hearts, gender icons, and colorful logos.
Pride-Honoring Colorful Sneakers
adidas Originals Launches the Inclusive Retropy E5 Pride
Trend Themes
1. Pride-themed Footwear - There is an opportunity for footwear brands to release inclusive and colorful collections, particularly during Pride Month.
2. Collaborative Design - Artists and designers can work together to create unique and meaningful footwear collaborations.
3. Customizable Sneakers - Brands can offer customization options for consumers to personalize their footwear with pride and identity symbols.
Industry Implications
1. Footwear - There is an opportunity for footwear companies to release inclusive and colorful collections, particularly during Pride Month.
2. Fashion Design - Designers can collaborate with artists and brands to create unique and meaningful fashion collections, such as diverse and inclusive Pride-themed designs.
3. LGBTQ+ Marketing - Brands can create marketing campaigns that celebrate diversity and inclusivity, particularly around Pride Month, to appeal to LGBTQ+ consumers.