Eric Emanuel boasts very retro sporty fashion ensembles with a hint of nostalgia for the Spring/Summer 2018 collection. The line-up is minimalist as it is comprised of the absolute essentials — a t-shirt, a tearaway pant, a pair of basic shorts, a coaches jacket and a hoodie. Strongly informed by the style and culture of 90s high school gym class, the retro sporty fashion has a comfortable, carefree and playful aesthetic.
In addition, Eric Emanuel chose to incorporate sport-inspired graphics and a tri-fold colorway, consisting of gray, deep green and vibrant yellow. The clothing designs reference the game of dodgeball, as the tees sport a full-back graphic of a bullseye with the words 'DIVE,' 'DODGE,' 'DIP,' as well as a prominent typography that boasts 'TARGET.'
Photo Credits: Michael Knapp
Retro Sporty Fashion Capsules
Eric Emanuel's Spring/Summer 2018 is Informed by 90s Gym Class
Trend Themes
1. Retro Sporty Fashion - Disruptive innovation opportunity: Create a line of retro sporty fashion with a modern twist, combining nostalgic designs with contemporary materials.
2. Minimalist Fashion - Disruptive innovation opportunity: Launch a clothing line focused on minimalist fashion, offering essential and versatile pieces for a clean and modern look.
3. 90s Nostalgia - Disruptive innovation opportunity: Tap into the 90s nostalgia trend by creating clothing collections that evoke the style and culture of that era, targeting consumers seeking a retro aesthetic.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Develop an online platform or app that connects consumers directly with independent retro sporty fashion brands, bypassing traditional retail channels.
2. Streetwear - Disruptive innovation opportunity: Experiment with sustainable and eco-friendly materials to create a new line of streetwear that combines retro sporty designs with a focus on environmental consciousness.
3. Youth Culture - Disruptive innovation opportunity: Collaborate with influencers or youth culture icons to launch limited-edition fashion capsules that resonate with younger generations and tap into the power of social media marketing.