It's been a challenging year for restaurants of all sizes and S.Pellegrino's Restaurant BINGO is a month-long program that encourages fans to show their support for local establishments. The BINGO-style challenge is being promoted with the help of Netflix Queer Eye's Tan France and the James Beard Foundation.
Over the next four weeks, a new Restaurant BINGO board theme will be unveiled on Instagram by France, along with food-related challenges. These themes will include "Around the World," "Food Love" and others like "Cake Just Because" and the self-explanatory "Sushi & Pizza on the Same Day." Instagram users will be able to claim a square on the weekly board by posting a photo of their order and using the #SupportRestaurants tag.
Restaurant Dining Challenges
S.Pellegrino's Restaurant BINGO Helps to Support Local Businesses
Trend Themes
1. Local Restaurant Support - There is an opportunity for companies to create programs that encourage people to support their local restaurants during difficult times.
2. Online/food Challenges - Businesses that can create fun online challenges related to food or dining will be able to engage with their audiences and encourage them to participate, building loyalty.
3. Celebrity Endorsements - Partnering with well-known personalities or celebrities to promote campaigns and initiatives around dining and food can help to increase participation and awareness.
Industry Implications
1. Food and Beverage - The food and beverage industry can create promotions and campaigns that encourage people to support local restaurants by participating in challenges and initiatives related to food and dining.
2. Marketing and Advertising - Marketing and advertising agencies can partner with businesses to create fun and unique online challenges and campaigns to engage with and build their audience's loyalty.
3. Entertainment - Entertainment companies can leverage their celebrity connections to create awareness for campaigns and initiatives related to dining and food, encouraging their audiences to get involved and participate.