Starbucks recently opened its first Reserve Coffee Bar in Canada, and the Ottawa-based coffee shop does not skimp on luxury.
Offering a much more sophisticated and experiential interpretation of its original brand, the Reserve Coffee Bar unsurprisingly features more high quality coffees than its less expensive counterpart. One of the more opulent products the coffee shop serves is its siphon-brewed coffee, which costs $10 per "grande" (or medium) cup. Coffee that is brewed with a siphon has a more delicate flavor than most others, one that is said to be similar to that of tea.
This luxury extension to the Starbucks brand offers consumers with expensive tastes high-end coffees to go along with their preferences.
Premium Siphon-Brewed Coffees
The Reserve Coffee Bar is a Luxury Version of Starbucks
Trend Themes
1. Luxury Coffee Experience - Disruptive innovation opportunity: Creating exclusive, high-end coffee shops that offer a sophisticated and experiential interpretation of the brand.
2. Siphon-brewed Coffee - Disruptive innovation opportunity: Introducing specialty brewing methods like siphon brewing to create a unique and premium coffee experience.
3. Expensive Coffee Market - Disruptive innovation opportunity: Tapping into the demand for premium coffee by offering exclusive blends and brewing techniques at higher price points.
Industry Implications
1. Coffee Retail - Disruptive innovation opportunity: Launching a high-end coffee retail brand that caters to consumers with luxurious tastes.
2. Specialty Coffee Equipment - Disruptive innovation opportunity: Developing and selling advanced brewing equipment, such as siphon brewers, for consumers to brew specialty coffee at home.
3. Hospitality and Catering - Disruptive innovation opportunity: Providing siphon-brewed coffee as a premium beverage option in upscale hotels and restaurants.