In the category of effective, fast-acting reparative shampoo, Olaplex stands out with its N°4. The formula is vouched to repair existing damage and protect from newly occurring one.
The reparative shampoo is part of Olaplex’s Bond Maintenance hair care routine which is "the only patented system to noticeably repair extreme damage—turn dry, brittle hair into soft, shiny, and more resilient hair."
Olaplex’s patented active chemistry is said to "work on a molecular level." A single molecule, known as Bis-Aminopropyl Diglycol Dimaleate, has proven to dramatically improve hair strength and increase protection.
The Olaplex N°4 reparative shampoo formula is ideal for all kinds of hair types and is pH-balanced. In addition to this, it is also free from phosphate, phthalates, paraben, gluten, nuts, sulfate, and—of course—cruelty.
Highly-Nourishing Reparative Shampoos
Olaplex’s N°4 Shampoo Counters Everyday Stresses
Trend Themes
1. Reparative Hair Care - Innovative hair care products that effectively repair and protect hair from damage are in demand in the beauty industry.
2. Active Chemistry - Active ingredients that work on a molecular level to improve hair strength and resilience are gaining popularity in the hair care industry.
3. Clean Beauty - Consumers are increasingly looking for hair care products that are free from harmful ingredients, such as sulfates and parabens, presenting opportunities for clean beauty brands.
Industry Implications
1. Beauty - The beauty industry can capitalize on the demand for effective reparative hair care products, active chemistry, and clean beauty solutions.
2. Personal Care - The personal care industry can benefit from incorporating patented active chemistry into hair care products to enhance their effectiveness and appeal to consumers.
3. Retail - Retailers can offer a variety of reparative hair care products and tap into the clean beauty trend to meet the changing needs and preferences of their customers.