READYMADE works in collaboration with Yohji Yamamoto to celebrate Ren the dog, who is Yamamoto's beloved pet. Ren is made in an adorable plush version made from a sustainable mindset. He is made using patched apparel materials, which are deadstock scraps of tweed wool fabric.
These materials are stitched by hang using a thick white thread to create Ren. The figure stands at only five inches in height and only five pieces are made, complete with the beaded eyes. It is only available upon request and is more of a collectible. Currently, the Yohji Yamamoto GINZA SIX outpost has all five iterations available for viewing currently and is the only discord boutique listed. Those interested can place orders on Yamamoto's website.
Pet-Celebrating Patchwork Plushies
Ren the Dog is Yohji Yamamoto's Pet and READYMADE Honors Him
Trend Themes
1. Sustainable Pet Products - The use of sustainable materials in the creation of pet products presents an opportunity for companies to appeal to eco-conscious consumers who prioritize environmentally friendly options.
2. Custom Pet Collectibles - The creation of custom, limited edition pet collectibles allows for a unique product offering that taps into the emotional connections people have with their pets.
3. Upcycled Pet Accessories - Upcycling deadstock scraps of material into pet accessories offers an opportunity to create one-of-a-kind pieces while reducing waste and minimizing environmental impact.
Industry Implications
1. Pet Supplies - Pet supply companies can explore the use of sustainable materials and upcycling techniques to create unique, eco-friendly products that appeal to pet owners.
2. Fashion - Fashion brands can collaborate with pet supply companies to design custom plush toys and accessories for pets that reflect their brand's aesthetic and appeal to fashion-conscious pet owners.
3. Collectibles - Collectible companies can expand their product offerings to include pet-themed items, tapping into the emotional connection people have with their pets and creating a new market for pet-related collectibles.