In a similar way that Amazon launched the IoT Dash Button so that Prime members could easily reorder their favorite products, Campari is now introducing a NFC-enabled fridge magnet that helps consumers effortlessly place product orders.
Campari America partnered with Thin Film Electronics to create a magnet that could be used for instant ordering through the online liquor store Drizly.
To make the most of the magnet for on-demand ordering, consumers are able to tap their smartphone to the magnet to be directed to a product page on Drizly. From there, consumers are able to effortlessly place an order for everything from Wild Turkey Bourbon to SKYY Vodka or another product from Campari America's wide range. In all, six branded smart magnets are available for instant ordering.
Drink-Ordering Fridge Magnets
Campari's NFC-Enabled Refrigerator Magnet Helps to Place Orders
Trend Themes
1. Nfc-enabled Convenience - Opportunities to develop NFC-enabled devices or tools that make ordering products more convenient for consumers.
2. On-demand Ordering - Growing trend of providing consumers with the ability to instantly order products with a simple tap of their smartphone.
3. Iot-enabled Products - Increasing demand for smart devices that integrate with online platforms for seamless e-commerce experiences.
Industry Implications
1. Beverage - Developing innovative ways to enhance convenience and streamline ordering processes for beverages.
2. Technology - Creating IoT-enabled devices and tools that improve the convenience and ease of purchasing products.
3. E-commerce - Providing platforms and services that enable on-demand ordering and seamless purchasing experiences.