REF Stockholm is a salon-exclusive hair care company aiming to deliver effective and natural products to professionals.
REF products are 100% vegan, cruelty free and aim to maximize Swedish sensibility for simplicity. The packaging and branding was designed by Stockholm's 'Kurrpa Hosk' and is reflective of Swedish heritage and culture. By using modest typography, earth tones and to-the-point product descriptions, Kurrpa Hosk succeeded in giving REF Stockholm a brand identity worthy of its products.
To further its positive environmental impact, REF pays a self-imposed environmental fee to compensate for its use of aerosol cans and none of its products contain sulfates or parabens. A unique number system describes the level of hold, shine and volume each styling product will deliver so consumers can know they are picking the right product for their needs.
Sophisticated Hair Care Packaging
REF Stockholm is a Hair Care Brand That Focuses on Simplicity
Trend Themes
1. Sustainability in Hair Care - There is a growing trend in the hair care industry for companies to use environmentally-friendly packaging and ingredients while still delivering effective products.
2. Minimalist Packaging Design - Hair care companies are turning to simple, earth tone packaging designs with to-the-point product descriptions and typography.
3. Product Personalization - Hair care companies are implementing unique numbering systems and descriptions on their products to help consumers choose the right styling product for their individual needs.
Industry Implications
1. Beauty and Personal Care - There is an opportunity for beauty and personal care companies to focus on sustainability in their packaging and ingredients to attract environmentally-conscious consumers.
2. Graphic Design - There is a growing demand for simple and effective packaging designs in the hair care industry, making this an area for graphic design and branding professionals to specialize in.
3. Product Development - Hair care companies can create personalized products with unique numbering and description systems to help consumers choose the right product, leading to increased customer satisfaction and loyalty.