While most people know Reese's for its peant butter cups, the brand's Take5 bar is the star of Reese's Super Bowl ad. The bar has five main ingredients, including not just the beloved pairing of peanut butter and chocolate but also crunchy peanuts, caramel and pretzels.
The 'Rock' Super Bowl ad is based around the idea that this bar is "the best candy bar you’ve never heard of." The ad spot unfolds with a woman in an office wondering why people haven't heard of the bar and her conclusions play off of idioms like "living under a rock," "being born yesterday" or even "being raised by wolves." All of the woman's co-workers are literally depicted in these scenarios, excusing them from being familiar with Take5.
Comical Candy Bar Ads
Reese's Super Bowl Commercial for the Take5 Bar Explores Idioms
Trend Themes
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3. Marketing Based on Idioms and Cultural References - Disruptive innovation opportunity: Leveraging idioms and cultural references in marketing campaigns to connect with consumers and create memorable brand experiences.
Industry Implications
1. Confectionery - Disruptive innovation opportunity: Reimagining traditional candy bars by incorporating new ingredients and exploring innovative packaging and visual branding.
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