As announced at this year's CinemaCon, ReelXperience Entertainment proposes that by 2017, movies will no longer be the main attraction in going to the theater.
The startup-movie company plans to create a high-tech interactive movie theater experience inspired by amusement parks by 2017. Along with immersive 360-degree screenings, other interactive film experiences will give visitors the chance to interact with actors in character. With props, people attending a movie would also be able to live out parts of a movie on a stage, making it possible for them to step into the shoes of a character themselves.
In the hopes of increasing theater attendance and making the movie-going experience more exciting, ReelXperience Entertainment is now looking to partner with movie studios to make this concept cinema real.
Theme Park Theaters
ReelXperience Entertainment Imagines a High-Tech Movie Experience
Trend Themes
1. High-tech Movie Experience - There is an opportunity to create immersive and interactive movie experiences by incorporating high-tech elements like 360-degree screenings and actor interaction.
2. Amusement Park-inspired Theaters - The concept of creating movie theaters inspired by amusement parks can revolutionize the theater industry by providing a more exciting and engaging experience for viewers.
3. Interactive Film Experiences - Introducing interactive film experiences where moviegoers can physically engage with props and step into the shoes of a character can offer a unique and disruptive innovation in the movie industry.
Industry Implications
1. Movie Theater Industry - Incorporating high-tech elements and amusement park-inspired concepts can drive growth and attract more customers to the movie theater industry.
2. Film Production Industry - Partnering with ReelXperience Entertainment to create interactive film experiences could open up new avenues for movie studios to engage viewers and enhance the movie-watching experience.
3. Entertainment Technology Industry - The development of high-tech movie experiences and immersive screenings presents a disruptive innovation opportunity for the entertainment technology industry to provide innovative solutions and technologies for the theater industry.