Salomon presents its new REELAX series of footwear that highlights performance, as per usual. It includes cozy designs in the form of slip-on Mocs along with the slides as well. These are dubbed the RX MOC 3.0 and the RX SLIDE 3.0. It arrives just in time for the summer season ahead and seamlessly fits right on with its slip-on accessibility.
For the SS23 season, there are two seasonal colorways that drop -- both of which are constructed from a seamless fabric that refrains from scratching, rubbing, or chafing. Additionally, it also sits on top of an oversized EVA midsole unit to provide comfort over long periods of time. The slides are detailed with an all-over floral pattern.
Hybrid Technical Footwear Series
Salomon's REELAX Highlights the RX Slide and Moc Silhouettes
Trend Themes
1. Performance Footwear - Opportunity for disruptive innovation in creating comfortable, high-performance footwear for athletic and everyday use.
2. Slip-on Shoes - Opportunity for disruptive innovation in designing seamless, slip-on footwear for added convenience and comfort.
3. Seasonal Colorways - Opportunity for disruptive innovation in introducing fresh, seasonal colors and patterns for footwear.
Industry Implications
1. Athletic Footwear - Companies can innovate on comfort and performance technology to differentiate themselves in the competitive athletic footwear market.
2. Fashion Footwear - Companies can leverage slip-on and seasonal design trends to create comfortable and stylish everyday footwear.
3. Textile and Fabric Manufacturing - Innovations in seamless fabric manufacturing can lead to increased comfort and reduced irritation in footwear and other garments.