Reebok unveils some of its most iconic silhouettes in a new and sustainable angle with the introduction of the [REE]GROW pack. The pack of sneakers is made with materials that are 50% plant-based without compromising the shape or the quality of the original design.
The [REE]GROW pack decreases the carbon footprint of the construction, creating the Classic Leather in two ways. It boasts natural tonal materials at the upper made using cotton canvas materials. Blue trimming makes up the collar with blue also traveling through to the tongue, the heel, and midfoot area. The signature side stripe adds a sense of branding and the second shoe follows the same design language in a yellow accent instead.
Plant-Based Sustainable Footwear
Reebok's [REE]GROW Pack is Friendly to the Earth
Trend Themes
1. Sustainable Footwear - As more consumers become environmentally conscious, there is an opportunity for footwear companies to adopt sustainable materials for their products.
2. Plant-based Materials - The use of plant-based materials presents a disruptive opportunity for companies to reduce their carbon footprint and address sustainability concerns.
3. Circular Economy - The [REE]GROW pack shows the potential for companies to incorporate a circular economy approach by using recycled materials in their production process.
Industry Implications
1. Fashion - The fashion industry can take inspiration from Reebok's sustainable approach to footwear and incorporate eco-friendly materials into their product lines.
2. Sportswear - Companies that manufacture sportswear can benefit from incorporating sustainable materials into their products, as environmentally conscious consumers look for options that align with their values.
3. Consumer Goods - Incorporating sustainable materials into consumer goods, including footwear, presents an opportunity for companies to meet growing consumer demand for environmentally friendly products.